Smartistic Solutions was founded in 2019 with a goal of helping small business owners like you not just look good through marketing, but actually be good. We will partner with you to make improvements in your business and meet the needs and expectations of your customers. We do this by asking the right questions to get actionable feedback and make recommendations to help gain and keep business.
Becky Schneider suffers from what she calls “Chronic Curiosity.” A lifelong learner, she has lived her life through gathering, learning, and applying information in order to grow. She believes that if you don’t have all of the pertinent information, you can’t make an informed decision. Smartistic Solutions was born out of this chronic curiosity and her desire to utilize this skill to help businesses find and collect the information they need to grow, succeed, and make data driven decisions.
Becky’s educational journey began with a degree in Psychology from Hastings College in Hastings, NE. She then went on to receive her Master’s Degree in Clinical Counseling from University of Nebraska at Omaha. She also has a graduate certificate in Instructional Design. Becky spent 10 years in a part-time private counseling practice serving clients. However, her analytical need was fulfilled by holding many different positions in her 12 years of at a market research firm in Omaha, NE. In these positions she became an expert in survey design, focus group moderation, employee survey process development, and training design and evaluation.
Becky uses her talents and thrives on being able to help you see straight to the meaning behind the data by using visually friendly graphics so that the numbers don’t overwhelm. Becky will tell you that she doesn’t enjoy math, but has always enjoyed finding the story that numbers tell. Becky will provide this information to you in such a way that you will be able to easily implement an action plan for improvements.
Keith has a strong passion for customer service. He truly believes that how a business treats their customers is integral in the consumer experience. Great experiences lead to loyalty while negative experiences lead to bad word-of-mouth marketing, especially in the day of social media. Keith grew up watching “Fight Back” with David Horowitz, a show that put marketing claims to the test, and has since been an advocate for businesses following through on promises and expectations made, whether that is through marketing or a sales interaction.
Keith earned a Bachelor of Science degree in Business Administration from the University of Nebraska-Omaha. He spent 17 years with a market research firm conducting various types of market research including consumer and employee perception.
Keith grew up surrounded by family who have worked in various trades, and took up woodworking as a hobby in his 20’s, gaining a lot of knowledge and experience that have led to the desire to perform customer experience surveys for these trades. He had been on both sides of the customer experience and can apply his market research experience to help small businesses gain the knowledge they need to ensure they gain and keep customers long term.